{"id":413,"date":"2022-09-15T11:46:21","date_gmt":"2022-09-15T14:46:21","guid":{"rendered":"https:\/\/alquimia.design\/?p=413"},"modified":"2022-10-17T13:15:43","modified_gmt":"2022-10-17T16:15:43","slug":"identidade-visual-vivacy","status":"publish","type":"post","link":"https:\/\/alquimia.design\/en\/work\/visual-identity-vivacy\/","title":{"rendered":"Vivacy"},"content":{"rendered":"
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Visual identity developed for Vivacy, a chain of jewelry and accessory stores founded in 2013 in the city of Araraquara - SP, which aims to make beauty more accessible and democratic with pieces starting at R$ 3.00.<\/p>\n\n\n\n

In 2022, I was approached by Guilherme Zem, a partner of the company, to redesign the brand because it had little personality and was not aligned with the company's vision of the future and growth.<\/p>\n\n\n\n

As a result, we have a simple yet elegant new brand that enhances the beauty and shine that the pieces provide to those who use them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n