Visual identity developed for Vivacy, a chain of jewelry and accessory stores founded in 2013 in the city of Araraquara - SP, which aims to make beauty more accessible and democratic with pieces starting at R$ 3.00.<\/p>\n\n\n\n
In 2022, I was approached by Guilherme Zem, a partner of the company, to redesign the brand because it had little personality and was not aligned with the company's vision of the future and growth.<\/p>\n\n\n\n
As a result, we have a simple yet elegant new brand that enhances the beauty and shine that the pieces provide to those who use them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n