![\"\"](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/7aa4e42020680a4af9dc03b15ffc0891-copy-2-1.jpg\")
![\"\"](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/7aa4e42020680a4af9dc03b15ffc0891-copy-3-2.jpg\")
<\/div><\/figure>","protected":false},"excerpt":{"rendered":"
Identidade visual desenvolvida para a Vivacy, uma rede de lojas de bijoux e acess\u00f3rios fundada em 2013 na cidade de Araraquara – SP, que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica com pe\u00e7as a partir de R$ 3,00. Em 2022 fui procurado pelo Guilherme Zem, s\u00f3cio da empresa para fazer um redesign […]<\/p>","protected":false},"author":1,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[10],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projetos","tag-identidade-visual"],"acf":{"year":"2022","location":"Brasil"},"yoast_head":"\n
Identidade visual Vivacy<\/title>\n<meta name=\"description\" content=\"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alquimia.design\/en\/work\/visual-identity-vivacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidade visual Vivacy\" \/>\n<meta property=\"og:description\" content=\"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alquimia.design\/en\/work\/visual-identity-vivacy\/\" \/>\n<meta property=\"og:site_name\" content=\"alquimia\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T14:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T16:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alquimia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alquimia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/\"},\"author\":{\"name\":\"alquimia\",\"@id\":\"https:\/\/alquimia.design\/#\/schema\/person\/69d39db8fc6dcc4e65a532f5df92e8e9\"},\"headline\":\"Vivacy\",\"datePublished\":\"2022-09-15T14:46:21+00:00\",\"dateModified\":\"2022-10-17T16:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/\"},\"wordCount\":106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/alquimia.design\/#organization\"},\"image\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png\",\"keywords\":[\"Identidade Visual\"],\"articleSection\":[\"Projetos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/\",\"url\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/\",\"name\":\"Identidade visual Vivacy\",\"isPartOf\":{\"@id\":\"https:\/\/alquimia.design\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png\",\"datePublished\":\"2022-09-15T14:46:21+00:00\",\"dateModified\":\"2022-10-17T16:15:43+00:00\",\"description\":\"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.\",\"breadcrumb\":{\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage\",\"url\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png\",\"contentUrl\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png\",\"width\":3840,\"height\":2160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/alquimia.design\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vivacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alquimia.design\/#website\",\"url\":\"https:\/\/alquimia.design\/\",\"name\":\"alquimia\",\"description\":\"est\u00fadio de design\",\"publisher\":{\"@id\":\"https:\/\/alquimia.design\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alquimia.design\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alquimia.design\/#organization\",\"name\":\"Alquimia Design\",\"url\":\"https:\/\/alquimia.design\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alquimia.design\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/10\/logo-alquimia-1.png\",\"contentUrl\":\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/10\/logo-alquimia-1.png\",\"width\":1424,\"height\":612,\"caption\":\"Alquimia Design\"},\"image\":{\"@id\":\"https:\/\/alquimia.design\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.behance.net\/alquimiadesign\/\",\"https:\/\/www.instagram.com\/alquimia.design_\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/alquimia.design\/#\/schema\/person\/69d39db8fc6dcc4e65a532f5df92e8e9\",\"name\":\"alquimia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/alquimia.design\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7292be91b2b54497b46cee0e46e6f130?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7292be91b2b54497b46cee0e46e6f130?s=96&d=mm&r=g\",\"caption\":\"alquimia\"},\"sameAs\":[\"https:\/\/alquimia.design\"],\"url\":\"https:\/\/alquimia.design\/en\/author\/alquimia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identidade visual Vivacy","description":"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alquimia.design\/en\/work\/visual-identity-vivacy\/","og_locale":"en_US","og_type":"article","og_title":"Identidade visual Vivacy","og_description":"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.","og_url":"https:\/\/alquimia.design\/en\/work\/visual-identity-vivacy\/","og_site_name":"alquimia","article_published_time":"2022-09-15T14:46:21+00:00","article_modified_time":"2022-10-17T16:15:43+00:00","og_image":[{"width":3840,"height":2160,"url":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","type":"image\/png"}],"author":"alquimia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"alquimia","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#article","isPartOf":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/"},"author":{"name":"alquimia","@id":"https:\/\/alquimia.design\/#\/schema\/person\/69d39db8fc6dcc4e65a532f5df92e8e9"},"headline":"Vivacy","datePublished":"2022-09-15T14:46:21+00:00","dateModified":"2022-10-17T16:15:43+00:00","mainEntityOfPage":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/"},"wordCount":106,"commentCount":0,"publisher":{"@id":"https:\/\/alquimia.design\/#organization"},"image":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage"},"thumbnailUrl":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","keywords":["Identidade Visual"],"articleSection":["Projetos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/","url":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/","name":"Identidade visual Vivacy","isPartOf":{"@id":"https:\/\/alquimia.design\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage"},"image":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage"},"thumbnailUrl":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","datePublished":"2022-09-15T14:46:21+00:00","dateModified":"2022-10-17T16:15:43+00:00","description":"Identidade visual da Vivacy, uma rede de lojas de bijoux e acess\u00f3rios que tem como objetivo tornar a beleza mais acess\u00edvel e democr\u00e1tica.","breadcrumb":{"@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#primaryimage","url":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","contentUrl":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","width":3840,"height":2160},{"@type":"BreadcrumbList","@id":"https:\/\/alquimia.design\/projetos\/identidade-visual-vivacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/alquimia.design\/"},{"@type":"ListItem","position":2,"name":"Vivacy"}]},{"@type":"WebSite","@id":"https:\/\/alquimia.design\/#website","url":"https:\/\/alquimia.design\/","name":"alquimia","description":"est\u00fadio de design","publisher":{"@id":"https:\/\/alquimia.design\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alquimia.design\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alquimia.design\/#organization","name":"Alquimia Design","url":"https:\/\/alquimia.design\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alquimia.design\/#\/schema\/logo\/image\/","url":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/10\/logo-alquimia-1.png","contentUrl":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/10\/logo-alquimia-1.png","width":1424,"height":612,"caption":"Alquimia Design"},"image":{"@id":"https:\/\/alquimia.design\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.behance.net\/alquimiadesign\/","https:\/\/www.instagram.com\/alquimia.design_\/"]},{"@type":"Person","@id":"https:\/\/alquimia.design\/#\/schema\/person\/69d39db8fc6dcc4e65a532f5df92e8e9","name":"alquimia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alquimia.design\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7292be91b2b54497b46cee0e46e6f130?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7292be91b2b54497b46cee0e46e6f130?s=96&d=mm&r=g","caption":"alquimia"},"sameAs":["https:\/\/alquimia.design"],"url":"https:\/\/alquimia.design\/en\/author\/alquimia\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/1-Capa-2.png","_links":{"self":[{"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/posts\/413"}],"collection":[{"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":20,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":1041,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/posts\/413\/revisions\/1041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alquimia.design\/en\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Cart\u00f5es](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/2-Preview-1-3.jpg\")
<\/figure>\n\n\n\n![\"Pe\u00e7a](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/2-Preview-2-2.jpg\")
<\/figure>\n\n\n\n![\"Caixa](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/2-Preview-3-3.jpg\")
<\/figure>\n<\/figure>\n\n\n\n![\"Grid](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/3-Tecnica-1-5.png\")
<\/figure>\n\n\n\n![\"Close](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/3-Tecnica-2-17.png\")
<\/figure>\n\n\n\n![\"Paleta](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/3-Tecnica-3-1.jpg\")
<\/figure>\n<\/figure>\n\n\n\n![\"Tipografia](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/3-Tecnica-4-5.png\")
<\/figure>\n\n\n\n![\"Vers\u00f5es](\"https:\/\/alquimia.design\/wp-content\/uploads\/2022\/09\/4-Resultado-1-4.png\")
<\/figure>\n\n\n\n