Hi! My name is Christian. I'm the alchemist behind the studio's projects.
My design methodology is inspired by Solve et Coagula, the alchemical process of dissolving and coagulating raw material, resulting in the Magnum Opus, or the Great Work.
In te first fase, during the briefing, studies and research happens the dissolution of ideas, leading to many concepts and possibilities.
In the second fase is where happens the coagulation of ideas from the first fase, resulting in the conception of a unique, strong and atemporal brand.
Learn about my
creation proccess
Briefing
01
I'll send you a form with some questions about you and your project; the answers to these questions will guide me through the entire creation process. We can meet if necessary to clear up any remaining questions.
Research
02
Now that I have all of the necessary information, I begin my search for references to aid me in the creation process.
Moodboard
03
At this point, I'll present you with a panel of visual references, and together we will decide which visual direction we should take for your project.
Construction
04
After defining a good concept and visual direction, I begin the process of creating the logo, colors, typography, and all the other elements that will comprise your brand.
Presentation
05
Your brand is now complete; we will now meet for presentation and approval.
Delivery
06
Now I'll deliver you the brand book and all the files you'll need to work with the brand.