Vivacy
Services
Visual Identity
Location
Brazil
Year
2022
Visual identity developed for Vivacy, a chain of jewelry and accessory stores founded in 2013 in the city of Araraquara - SP, which aims to make beauty more accessible and democratic with pieces starting at R$ 3.00.
In 2022, I was approached by Guilherme Zem, a partner of the company, to redesign the brand because it had little personality and was not aligned with the company's vision of the future and growth.
As a result, we have a simple yet elegant new brand that enhances the beauty and shine that the pieces provide to those who use them.
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